A Featured Company
Marine Drive Mobile Corp.
(OTCBB:MDMC)
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Company Overview
Marine Drive Mobile Corp. (MDMC) is the brainchild of Colin MacDonald, their president and founder, and grew out of his vision to create a service that would become a disruptive force in the online coupon space.
MDMC’s mission is to transform the online coupon space by giving businesses a totally free online advertising platform that makes creating and promoting daily deals as simple as sending an email.
MDMC’s revenue model is built on transactions, not percentages of sales. Since they charge consumers a small transaction fee for each deal, the merchant pays NOTHING. Using this system, the merchant is able to collect and keep ALL the money from the purchase when the coupon is redeemed.
The beauty of this model is that it inherently fosters a win-win situation. Consumers are able to secure excellent deals with little cost passed onto the merchants (since they collect the full face value of the sale and not a share of revenue). This in turn enables merchants to offer bigger and better deals without sacrificing their profits.
Deals are always carefully targeted, ensuring customers receive the most relevant and valuable deals for their lifestyle demographic and location.
Marine Drive’s service is aimed at niche industries, targeting high-value customers in specific lifestyle verticals such as golf, athletics, and natural health. They don’t broadcast – they slivercast deals to specific audiences, offering personalization and strengthening brand identity.
Marine Drive’s e-couponing platform also gives businesses the advantage of a powerful, targeted marketing engine, reaching even the most elusive customers through channels unique to their lifestyle vertical and demographic.
E-coupon Platforms
eTeeoff
eTeeoff, their flagship product, was successfully launched to introduce golf industry businesses to a zero-cost advertising platform, enabling them to create their own daily deals with the ease of sending an email.
ILikeADealPro.com
ILikeADealPro.com instantly turn a business website into a professional group buying website in no time. ILikeADealPro.com allows any business to create and launch branded group deals on their current website, Facebook Fan Pages, Twitter Pages and Blog sites simply and easily.
It’s a great deal for everyone. Merchants partner with ILikeADealPro.com to invite new customers to their brand. In return, they offer exclusive deals and discounts to get those customers. For example, a spa might offer a $50 mani/pedi for only $25. Both the merchant and ILikeADealPro.com promote the deal. The merchant promotes the deal through their own business website, Facebook, and Twitter while ILikeADealPro.com promotes the deal through its website and various distribution partnerships. If enough interest is generated, the deal goes into effect. ILikeADealPro.com processes the credit cards transactions for the merchant and the merchant receives confirmations and full analytics of how the deal performed. The merchant’s new customer either brings in their voucher to their location or enters the coupon code into the merchant’s website. Most deals are ultra-exclusive and are only offered on average for 24 – 48 hours, and tend to sell out rapidly.
Investor Highlights
MDMC has made significant strides in its social media effort and now, collectively over all of its social media networks, has accumulated 7,000 plus followers. Social and mobile media marketing is at present, are two of the most effective marketing conduits of our time. This isn’t fleeting, either; on a global and more all-inclusive scale, the world is adapting to quicker, trimmer and more streamlined versions of marketing because we’re operating at a faster pace.
MDMC added Sandy Manata to the advisory board. Mr. Manata has been a member of the securities industry and has held senior positions in the banking, brokerage, and the utilities segments of the securities market for many years. As head of software development and architect of WFD for Market Resolve, he brings career expertise to his role having provided management-consulting services to leading vendors of software solutions for both equity and fixed income requirements. Mr. Manata has also chaired and served on committees for the American Bankers Association, Securities Industries Association, the Investment Company Institute and served three years as the Chairman of the New York Clearing House DTC Committee.
MDMC’s technology is now fully QR code integrated for merchants. Customers purchasing deals now have a paperless option to redeem merchant coupons. “QR codes are an integral part of the discount deal shopping experience for consumers in 2012,” said Colin MacDonald, Marine Drive Mobile Corp. CEO. “By including this paperless redemption option with our software, merchants and retailers simultaneously produce QR codes for each and every deal they create. This gives merchants the power to access this marketing tool easily, while at the same time providing customers with the ability to easily redeem deals with the simple scan of the coupon QR code.”
MDMC recently announced the participation of private golf courses on the eTeeoff advertising platform. Though primarily catering to public and semi-private golf courses, eTeeoff gives private courses an additional way to drive revenue by promoting special event packages. “Promoting a corporate outing package on eTeeoff gives private courses a great opportunity to drive additional revenue to their club,” said Ryan Andrews, Director of Golf Operations at eTeeoff.
In February MDMC announced the expansion of eTeeoff into the Florida golf market. eTeeoff, the Company’s totally free advertising platform, recently introduced its daily deal site to Florida golf courses and has seen a tremendous response with new courses signing on daily. Since roughly 33% of all golfers in Florida are out of state visitors, the eTeeoff platform, with its nationwide golfer membership, will aid Florida courses in their efforts to reach and attract these potential customers both before and during their visit to Florida.
MDMC has welcomed Emerald Canyon Golf Course, known as “The Jewel of The Desert” to eTeeoff, the company’s zero-cost golf advertising platform. Given a FOUR STAR rating by Golf Digest, the addition of Emerald Canyon highlights a growing number of Arizona golf courses with deal coupon promotions running on eTeeoff. “For anyone who has ever played Emerald Canyon Golf Course, words like stunning and spectacular come to mind,” said Ryan Andrews, Director of Golf Operations at eTeeoff.
MDMC has added Players Club Golf to its growing list of golf merchants now posting deals on eTeeoff, the company’s free golf advertising platform. With the participation of this new golf merchant, Marine Drive Mobile continues to expand the eTeeoff advertising platform beyond golf courses, bringing new and exciting golf merchants into the mix. “Players Club Golf is one of the finest indoor golf facilities in the nation,” said Ryan Andrews, Director of Golf Operations at eTeeoff.
MDMC has appointment of Tony Cinotti as Vice President Mobile Banking. Cinotti is a senior financial technology expert and co-author of two method patents for processing transactions on smartphones. Tony Cinotti is a senior professional and entrepreneur with over 35 years business experience in systems, sales, programming, project management and management consulting. His experience includes building various companies, full cycle project management, systems and data center management, financial systems, vendor management, hands on programming, software sales and marketing, disaster recovery and business continuity planning.
eTeeoff dealsite software, version 2.0 is available to interested golf courses and golf merchants nationwide. The new version features an extensive list of improvements that enhance the eTeeoff user interface and streamline the experience for golf merchants so they can easily create and email daily deals in a matter of minutes. For the past six months, Marine Drive Mobile has been beta-testing eTeeoff at many of the top golf courses in Oregon and Washington. The Company conducted market tests to assess the performance of the dealsite software. The feedback was used to fine-tune the software’s features that provide courses and merchants a zero-cost way to create their own deals and offer instant electronic coupons to golf consumers.
MDMC appointmented Ryan Andrews as the Director of Golf Operations for eTeeoff. Andrews, the son of 1961 Walker Cup Golfer Gene Andrews, has been developing and marketing innovative golf products along with his family for over three decades. At eTeeoff he will be responsible for leading all golf industry sales and channel development activities to help achieve the Company’s aggressive growth plans for eTeeoff. Ryan took his father’s legendary chipping guide and helped create the iPitching Guide mobile golf app (available on iTunes). He also patented the divot repair tool, the Divvy-Up™, which is currently on sale at many of the finest golf courses in the world. Since 1999, he has owned and operated Nectar Golf, Inc. in Los Angeles and Atlanta marketing golf related products including the Divvy-Up, the iPitching Guide and the Pin Balls practice putting device.
Last year MDMC closed the purchase of I Like A Deal, LLC (”ILAD”), a San Francisco-based developer of premium group buying web-based software. The purchase agreement was first announced August 26, 2011, and was subject to normal due diligence, including an audit of ILAD. “We are extremely pleased to have finalized the purchase of I Like A Deal, and can now move on to integrating their business and software into Marine Drive,” said Colin MacDonald, Marine Drive Mobile Corp. Founder and President.
Online Coupon Usage in US : Forrester Report
The usage of online coupons by US consumers is increasing, according to a survey In 2005, 12% of US households used online coupons. By 2011, that number had reached 22%. In July 2011, WhaleShark Media asked Forrester to analyze the impact that online coupon and deal sites have on the incremental business portfolios of its merchant partners. Below are some of the results:
Forrester Research Results from “The Impact of Online Coupons and Promotion Codes” indicate 66% of consumers will use online coupons for at least 25% of their purchases in the next 12 months, a 20% increase from 55% who used online coupons for at least 25% of their purchases in the last 12 months.
This includes a 19% jump in consumers who will use online coupons for 25-50% of their purchases in the next 12 months (26% to 31%) and a 21% increase in consumers who will use online coupons for 50% or more of their purchases in the next 12 months (29% to 35%). Among respondents with children, there is particularly strong 43%growth in plans to use online coupons for 50% or more of purchases in the next 12 months (28% to 40%). This increase drives a 30% overall increase in plans to use online coupons for 25% or more purchases in the next 12 months (56% to 73%).
Management
Colin MacDonald – President & Founder
Colin is a seasoned consulting entrepreneur. He has worked throughout North America at Board and Executive levels for Accenture, Best Buy, ICBC, Oracle and Vancity. Colin specializes in mission critical financial systems and high volume transaction processing, having been a hands-on Senior Consultant to Central 1, Sears, Shoppers Drug Mart, Yahoo, Rogers and Future Shop. Colin is passionate about usability and accessibility, and tirelessly looks for ways to maximize the potential of mobile and online technologies.
Tony Cinotti – VP Mobile Banking
Tony is the co-inventor of two method patents for processing transactions on a video enabled phone (Smart Phone) US Patent numbers 5,606,361 2/25/1997 and 5,724,092 3/31998. The system basically allows for an interactive mailbox, a method of user identification, an encryption process, a means of viewing information and the interaction with merchants and financial institutions to conduct a transaction over a network. The system demonstrates a process for shopping online, stock trading and making payments by various methods via a video enabled phone with immediate confirmation of the transaction.
Andrew Strauss – Business Development
The co-founder of leading couponing platform I Like A Deal, Andrew is committed to changing the way online collective buying takes place in the US. Andrew’s strengths include managing Internet Technologies, leads operations, logistics and business development. Andrew has enjoyed over 14 years of success in web development business, running a highly successful e-commerce pet supplies company prior to founding I Like a Deal.
Ryan Andrews – Director of Golf Operations at eTeeoff
The son of 1961 Walker Cup Golfer Gene Andrews, who is known as the father of playing by yardage, Ryan Andrews has dedicated much of his life to the world of golf. A passionate entrepreneur and salesman, Ryan took his father’s legendary chipping guide and helped create the iPitching Guide mobile golf app (available on iTunes). He also patented the divot repair tool, the Divvy-Up™, which is currently on sale at many of the finest golf courses in the world. Since 1999, he has owned and operated Nectar Golf, Inc. in Los Angeles and Atlanta, which annually sells golf related products to over 400 golf courses in the U.S., Asia and Europe.
Monika Sagar – CFO, Director
Monika Sagar has been a director, Chief Financial Officer and Secretary of the Company since inception in January 2007. After obtaining a B. A., Political Science, (1996) from Punjab University Ms. Sagar worked in a variety of administrative positions. For the past five years Ms. Sagar has held administrative and loan officer positions. From 2001 to 2002 she served as an Assistant Loan Officer with HSBC Bank. From 2002 to 2004 Ms. Sagar was a fulltime student obtaining her M.A. in Political Science from Punjab University in 2004. From her graduation in 2004 to the present, Ms. Sagar has been employed by Standard Chartered Bank as a Customer Care Executive, supervising the processing of personal loans for real and personal property. Since 2004 Ms. Sagar is also continuing her education on a part time basis, working on an MBA degree. From the Company’s inception in January 2007 to August 2011, Ms. Sagar also served as the Company’s Chief Financial Officer, Chief Accounting Officer and Treasurer.
Dave Froggatt – Technical Architect
Dave was instrumental in developing PayPal and brings strong technical e-commerce and mobile development knowledge to the team. As a senior software developer, he is currently a Senior SharePoint MOSS 2007 Developer. Dave’s passions are multimedia knowledge exchange and personalization. Some of his major projects include creating an innovative knowledge-sharing platform incorporating published articles, personal blog entries and a video streaming solution, as well as a hyper-personalized corporate SharePoint site with custom skins and menus, a location map, picture sharing, and an advance profile property editor.
Anthony Charles – Director of Design
Anthony has 15 years experience designing and building large-scale projects an international portfolio of clients, including Sesame Street, Ninth House, Motorola and Citigroup. Since 1995, Anthony has been a multimedia developer, interactive designer and a co-owner of io media productions limited, a multimedia design and production service. Known for bringing a fresh, user-centric approach to mobile design, he also teaches a variety of courses in new media and web design.
Jemi Rajan – Communications/Data Analytics Specialist
Jemi is a web analytics and content specialist, experienced in developing content for the online, mobile, and social media channels. She has worked with digital communications for e-Commerce sites, digital publishing platforms, and the financial services industry in both North America and the UK. Jemi firmly believes anyone can understand anything as long as it’s written and designed the right way, and works tirelessly to ensure all her online content achieves this end.
Barry Forward – Executive Vice President, Communications
Barry is an Executive and Marketing Coach with 25 years business and executive experience including CEO, President and Board Director (public and private companies), Community Governance Board Member, Executive Vice President, and Vice President Marketing and Communications. No stranger to the mobile arena, Barry worked with Broadburst Technologies to build mobile marketing applications and Bluetooth and Wi-Fi network in Toronto. He is also a new media and a marketing specialist working in social media, mobile, and marketing communications. Barry is experienced working with large corporations, small and medium-sized businesses, early-stage start-ups, government agencies and the non-profit sector.
Recent News:
May 2 – Marine Drive Mobile Signs its First JV Agreement with TapIn Solutions, Unleashing an Immediate Sales Channel and New Revenue Stream
Marine Drive Mobile Corp. (OTCBB: MDMC) (“Marine Drive Mobile” or the “Company”) announced today that the Company’s has signed a Joint Venture agreement with TapIn Solutions, LLC that will introduce an immediate sales channel to reach golf courses and other businesses for our flagship product eTeeoff.com.
eTeeoff.com is a relatively new online platform targeted to serve the golf industry. With eTeeoff.com advancing to become the leader in offering golf courses the natural ability to offer deals and strategic marketing solutions to their clients, TapIn Solutions paves the road to strategically catapult eTeeoff.com to the next level.
The joint venture agreement with TapIn Solutions is to make our software available to their merchants across the country. This four-year old company, TapIn, is the golf industry’s fastest growing online services company specializing in web development and online marketing solutions. Through its various partners, TapIn has access to over 3,400 golf courses and 450 golf product distributors across the country.
As part of the agreement with TapIn we are initially launching with approximately 150 golf courses throughout the U.S., and we are expected to be up, and running in June 2012. This is the first phase of this integration, with ultimately integrating into TapIn’s entire network.
Colin MacDonald, President and CEO of Marine Drive Mobile stated, “TapIn was one company that we were introduced to at the PGA Merchandise Show in January of this year. Our two companies together, offer such synergies, that we created a win-win venture. We recognized that TapIn would give us a significant edge in procuring a solid merchant base for our flagship product, eteeoff.com and thus rapidly advance our revenue stream timeline.“
Reed Thompson, President and CEO of TapIn Solutions, LLC commented, “We are very excited to be working with the eTeeoff.com platform and Marine Drive’s technical team. We love their technology; as it introduces an online gateway for our golf merchants to offer substantial deals to their customers. Marine Drive’s technology platform opens new doors for our clients and adds a critical link to be competitive in today’s golf market. This opportunity basically allows our golf customers to be in the drivers seat, in other words, they will have full control over their marketing needs by using eTeeoff.com’s Deal Management System.”
About TapIn Solutions, LLC.
TapIn Solutions provides the most comprehensive online, on-demand sales and marketing solutions available exclusively for the Golf Industry. TapIn begins with a truly unique website design, and along with 17 unique modules in its Content Management System (CMS) give their golf customers a distinct advantage over their competition, and this endears TapIn to its customer base. Golf Course operators also look to TapIn for detailed marketing plans, email marketing advice, and overall business & marketing expertise.
A bout Marine Drive Mobile Corp.
Marine Drive Mobile Corp. (MDMC) is a San Francisco-based technology company dedicated to bringing simplicity, innovation and disruption to the online coupon industry. Our mission is to transform the online coupon space by giving businesses a totally free online advertising platform that makes creating and promoting daily deals as simple as sending an email. Marine Drive Mobile connects merchants and consumers through our proprietary software platform and business systems. Our flagship product, eTeeoff ( www.eTeeoff.com ), was launched to introduce golf industry merchants to a zero-cost way to create deals and offer their own electronic coupons. For more information on Marine Drive Mobile Corp. contact investor relations at 888-815-9458, investors@marinedrive.com or visit www.marinedrive.com .
Marine Drive Mobile Corp.
1278 Indiana, Suite #301
San Francisco, California 94107
Phone: 415.839.1055
Website:
http://www.marinedrive.com/index.php
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